Often when performing email promotions, you can easily overlook the many e-mail marketing tools which can be crucial that you the method. A lot of people feel that sending marketing emails is focused on getting an autoresponder and that’s it. The fact is that you will need more email marketing tools than simply an autoresponder to succeed being a professional marketer.
Let’s look at the 4 e-mail marketing tools every professional email marketer needs to have inside their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you wish to make sure that you are going to do the best job possible, you will need to join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads are frequently a part of your emails and so they only let you send to your restricted quantity of subscribers. Professional services, however, boast greater deliverability rates since they have existing relationships with email service providers that enable the majority of their emails to become delivered.
Tool 2 – Tracking Service
The 2nd tool a message marketer should get is Tracking Multiple Email Recipients that lets you track clicks and sales. Although autoresponders provide their own tracking services, these often spew out long ugly links should you use text emails. Having such long links may lessen your click-through rates having a non-tech savvy audience, who rec1pients nothing like simply clicking long links. An alternative is by using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz permit you to track sales for your products at the same time, while BudURL and Bit dot ly only make it easier to track clicks.
Along with the mandatory autoresponder and tracking service, a delivery monitoring services are an extra tool you can consider for monitoring your email campaigns. These types of services allow you to monitor the deliverability rates of your mailings.
The way this is done is they could have a seed set of emails enrolled at all of the agencies, like Gmail, Hotmail and Yahoo. You download this seed list and import it into your autoresponder. From that point, it is possible to track the deliverability rate for this seed list, that gives you a great idea of how well your emails are obtaining delivered.
When you email your subscribers often, maintaining some sort of ‘broadcast calendar’ may be beneficial. You may either build a simple calendar using Notepad or if you are more traditional, work with an offline calendar or possibly a notebook. Achieving this helps you keep your email campaigns organized so that you don’t lose tabs on when and what you should be mailing out.